Mark Rankovic

Mark Rankovic

President and Chief Executive Officer

Read Bio » Read Bio »
Mark Rankovic

Mark Rankovic is an experienced technology business executive who took the helm at Certica in 2006, transforming Certica from a data management consultancy into an innovative edtech company. Since 2011, Mark and team have executed four strategic acquisitions, laying the foundation for the edtech market’s first Platform-as-a-Service (PaaS), Certica Connect. Mark has built and led software companies for more than 25 years. Prior to joining Certica, Mark was president and CEO of Kubi Software and orchestrated its acquisition by Pragmatech. Prior to Kubi, he was vice president, Worldwide Field Operations at Alphablox, managing the integration when the company was acquired by IBM. In the 1990s, Mark was vice president of worldwide professional services and vice president of the Asia Pacific region at Prism Solutions, a pioneer in data warehousing; and was founder and managing director of Object Software, prior to its acquisition by Prism. Mark holds a BSc (Hons) in Applied Mathematics and Computer Science from the University of Adelaide, Australia.

Jeffrey Averick

Jeffrey Averick

Chief Product Officer

Read Bio » Read Bio »
Jeffrey Averick

Jeffrey Averick founded Certica Solutions in 2000 and leads the company’s Products organization, the central focus of which is the Certica Connect Platform-as-a-Service. He is an experienced business and technology executive who was instrumental in the development and district adoption of Certica’s flagship K-12 compliance application, Certify, and has built a thriving technology and content products group. Prior to founding Certica, Jeff was president and CEO of QDB Solutions, a pioneer in data quality management software. Having executed the acquisition of QDB by data warehousing leader Prism Solutions, Jeff provided strategic counsel to emerging technology firms, including several in the information management sector. In the early 1990s, Jeff was vice president of product development at BGS Systems, a provider of capacity management systems. Jeff holds a BS in Mathematics from Haverford College and an MS in Computer Science and Mathematics from Boston University.

Sarah Bassett

Sarah Bassett

Chief Marketing Officer

Read Bio » Read Bio »
Sarah Bassett

Sarah Bassett joined Certica Solutions in 2005 and leads the company’s Marketing organization. She has held numerous roles at Certica, including heading Sales and Client Services. She has more than 25 years’ experience in sales, marketing, customer management and professional services with IT and enterprise software providers. Prior to Certica, Sarah led product marketing at enterprise portal provider Corechange, now owned by OpenText. She was executive director of marketing for business intelligence products at Ascential and collaborated on that company’s spin-off from Informix. At Informix and Ardent Software, Sarah was director of strategy and planning for worldwide professional services. In the 1990s she was a member of the early team at QDB Solutions where she held senior marketing and business development positions, and at QDB’s acquirer, data warehousing pioneer Prism Solutions. Sarah holds a BA in English and an MS in Public Relations from Boston University.

Ed Comer

Ed Comer

Vice President, Services

Read Bio » Read Bio »
Ed Comer

Ed Comer leads Certica’s Services group, which provides support and management consulting services for the enabling services in the Certica Connect Platform-as-a-Service. Ed has deep expertise in Certica’s Next Generation K-12 Data Architecture, including the Ed-Fi® data standard and technology. He was one of the Ed-Fi pioneers and was the president and co-founder of Educuity, Inc., experts in the design and delivery of Ed-Fi services, technology and data architecture for state and local education agencies. Educuity was acquired by Certica in 2016. Over the span of his 35-year career, Ed has held several leadership roles and led the development of complex data systems for state, federal, defense and commercial organizations, including the development of custom software solutions. Prior to founding Educuity, Ed was vice president, technology strategy and business development at Double Line, Inc.  Ed holds a BS in Applied Mathematics and an MS in Computer Science from Florida Institute of Technology, and an MBA from the University of Florida.

Rodney Green

Rodney Green

Vice President, Business Operations

Read Bio » Read Bio »
Rodney Green

Rodney Green has 25 years of software industry experience in a range of business, finance, marketing and operational functions. Prior to joining Certica, Rodney was vice president of operations and corporate development at digital marketing provider IMN. Throughout his tenure at IMN, Rodney led various administrative and functional areas including, business development, marketing, finance, HR and legal. In 2008, Rodney managed a fundraising effort for IMN culminating in an equity buyout by North Bridge Growth Equity. Prior to IMN, he was involved in several start-up and early stage companies including Engage, one of the operating companies of CMGI, where he helped grow the company from pre-revenue to a successful IPO. Rodney also held various business development and account management positions for Epsilon, now owned by Alliance Data. Rodney holds an AB in Economics and Political Science from Colgate University and an MBA from Boston University.

Ken Hale

Ken Hale

Chief Financial Officer

Read Bio » Read Bio »
Ken Hale

Ken Hale has more than 30 years of financial and operations management experience, focusing primarily on the technology and communications industries with both public and private companies. Prior to joining Certica, Ken served as CFO and head of operations for IMN, a digital marketing provider, where he was responsible for financial management and IT operations. Before IMN, Ken served as CFO and treasurer at GlassHouse, a leading global provider of data center consulting, technology integration and managed services. Ken was also CFO at AptSoft/Wheelhouse Corporation and NaviSite; and held senior management positions at Ernst & Young. Ken holds an AB in Biochemistry from Colgate University and an MBA from Northeastern University. He is a Certified Public Accountant and was an instructor of Auditing and Taxation at Northeastern University’s Graduate School of Business Administration.

Board of Directors

Mark Rankovic

President and CEO, Certica Solutions

Tom Formolo

Partner, New Harbor Capital

Ed Lhee

Partner, New Harbor Capital

Jocelyn Stanley

Principal, New Harbor Capital

Ned Williams

Partner, Brook Venture Partners

Steve Hoffman

Independent Director

“Certica’s market leadership in several critical areas for schools, as well as their deployment of Certica Connect, the first education technology Platform-as-a-Service, create various avenues to pursue accelerated growth.”

– Tom Formolo, Partner, New Harbor Capital