Mark Rankovic

Mark Rankovic

President and Chief Executive Officer

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Mark Rankovic

Mark Rankovic is an experienced technology business executive who took the helm at Certica in 2006, transforming Certica from a data management consultancy into an innovative edtech company. Since 2011, Mark and team have executed six strategic acquisitions, laying the foundation for the edtech market’s first Platform-as-a-Service (PaaS), Certica Connect. Mark has built and led software companies for more than 25 years. Prior to joining Certica, Mark was president and CEO of Kubi Software and orchestrated its acquisition by Pragmatech. Prior to Kubi, he was vice president, Worldwide Field Operations at Alphablox, managing the integration when the company was acquired by IBM. In the 1990s, Mark was vice president of worldwide professional services and vice president of the Asia Pacific region at Prism Solutions, a pioneer in data warehousing; and was founder and managing director of Object Software, prior to its acquisition by Prism. Mark holds a BSc (Hons) in Applied Mathematics and Computer Science from the University of Adelaide, Australia.

Mike Agostino

Mike Agostino

Vice President, Services

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Mike Agostino

Mike Agostino leads Certica’s Services organization, overseeing a range of support, onboarding, implementation and integration services for both education agency and edtech vendor clients. Mike has spent more than 20 years with leading information technology and enterprise system providers, as well as edtech innovators. Prior to joining Certica, Mike was vice president of Customer Success for Intellify Learning, a provider of education analytics. Mike spent three years at Follett Corporation leading Services & Operations, first for the company’s Aspen student information system division, and then as vice president, Professional Services, for the company’s portfolio of K-12 technology platforms. Mike has held several leadership positions in IBM’s data management divisions, including roles with Data Warehouse Solutions and Global Education & Certification. Mike holds a BA in Operations Management from the University of Massachusetts at Amherst and an MBA from Bentley University.

Jeffrey Averick

Jeffrey Averick

Chief Product Officer

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Jeffrey Averick

Jeffrey Averick founded Certica Solutions in 2000 and leads the company’s Products organization, the central focus of which is the Certica Connect Platform-as-a-Service. He is an experienced business and technology executive who was instrumental in the development and district adoption of Certica’s flagship K-12 compliance application, Certify, and has built a thriving technology and content products group. Prior to founding Certica, Jeff was president and CEO of QDB Solutions, a pioneer in data quality management software. Having executed the acquisition of QDB by data warehousing leader Prism Solutions, Jeff provided strategic counsel to emerging technology firms, including several in the information management sector. In the early 1990s, Jeff was vice president of product development at BGS Systems, a provider of capacity management systems. Jeff holds a BS in Mathematics from Haverford College and an MS in Computer Science and Mathematics from Boston University.

Sarah Bassett

Sarah Bassett

Chief Marketing Officer

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Sarah Bassett

Sarah Bassett joined Certica Solutions in 2005 and leads the company’s Marketing organization. She has held numerous roles at Certica, including heading Sales and Client Services. She has more than 25 years’ experience in sales, marketing, customer management and professional services with IT and enterprise software providers. Prior to Certica, Sarah led product marketing at enterprise portal provider Corechange, now owned by OpenText. She was executive director of marketing for business intelligence products at Ascential and collaborated on that company’s spin-off from Informix. At Informix and Ardent Software, Sarah was director of strategy and planning for worldwide professional services. In the 1990s she was a member of the early team at QDB Solutions where she held senior marketing and business development positions, and at QDB’s acquirer, data warehousing pioneer Prism Solutions. Sarah holds a BA in English and an MS in Public Relations from Boston University.

Ken Hale

Ken Hale

Chief Financial Officer

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Ken Hale

Ken Hale has more than 30 years of financial and operations management experience, focusing primarily on the technology and communications industries with both public and private companies. Prior to joining Certica, Ken served as CFO and head of operations for IMN, a digital marketing provider, where he was responsible for financial management and IT operations. Before IMN, Ken served as CFO and treasurer at GlassHouse, a leading global provider of data center consulting, technology integration and managed services. Ken was also CFO at AptSoft/Wheelhouse Corporation and NaviSite; and held senior management positions at Ernst & Young. Ken holds an AB in Biochemistry from Colgate University and an MBA from Northeastern University. He is a Certified Public Accountant and was an instructor of Auditing and Taxation at Northeastern University’s Graduate School of Business Administration.

Rodney Green

Rodney Green

Vice President, Business Operations

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Rodney Green

Rodney Green has 25 years of software industry experience in a range of business, finance, marketing and operational functions. Prior to joining Certica, Rodney was vice president of operations and corporate development at digital marketing provider IMN. Throughout his tenure at IMN, Rodney led various administrative and functional areas including, business development, marketing, finance, HR and legal. In 2008, Rodney managed a fundraising effort for IMN culminating in an equity buyout by North Bridge Growth Equity. Prior to IMN, he was involved in several start-up and early stage companies including Engage, one of the operating companies of CMGI, where he helped grow the company from pre-revenue to a successful IPO. Rodney also held various business development and account management positions for Epsilon, now owned by Alliance Data. Rodney holds an AB in Economics and Political Science from Colgate University and an MBA from Boston University.

Greg Smith

Greg Smith

Executive Vice President, Sales

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Greg Smith

Greg Smith leads Certica Solutions’ Sales organization, bringing innovative solutions to local and state education agencies, as well as a wide network of edtech providers and publishers. Greg has a proven track record of delivering rapid growth programs at both mid-sized and large companies by combining innovative strategies with efficient go-to-market operation. Prior to Certica, Greg was vice president of sales and marketing at Security Innovation, a leading application security provider, and was responsible for efforts that lead to 25% bookings growth year-over-year. Prior to Security Innovation, Greg spent 14 years at Kronos where he created and managed the sales and marketing efforts for various divisions. During his tenure at Kronos, Greg’s teams helped the company grow from $265 million to more than $1 billion in annual revenues. Greg has also held similar positions at Avnet and at other semiconductor distributors. Greg holds an MS in Management from Northeastern University and a BS in Business Administration from California State University at Long Beach.

Board of Directors

Mark Rankovic

President and CEO, Certica Solutions

Tom Formolo

Partner, New Harbor Capital

Ed Lhee

Partner, New Harbor Capital

Jocelyn Stanley

Partner, New Harbor Capital

Ned Williams

Partner, Brook Venture Partners

Steve Hoffman

Independent Director

Michael Locke

Independent Director

Warren Weiss

Independent Director

“Certica’s market leadership in several critical areas for schools, as well as their deployment of Certica Connect, the first education technology Platform-as-a-Service, create various avenues to pursue accelerated growth.”

– Tom Formolo, Partner, New Harbor Capital