The Center for Data Quality Appoints Mark Rankovic and A.K. Srikanth to Leadership Team

Industry and Technology Experience Will Drive Business Growth and Next Generation Data Quality Solutions

LEESBURG, VA – October 25, 2006 – The Center for Data Quality, Inc. (C4DQ), an innovator in data quality certification software and solutions, today announced the expansion of its management team with the appointments of Mark Rankovic as president and chief executive officer, and A.K. “Sri” Srikanth as vice president, engineering and product management. Both Rankovic and Srikanth had been with Kubi Software, a Boston-area company specializing in sales effectiveness solutions, until its acquisition earlier this year.

“It is with great pleasure that we welcome Mark and Sri to the C4DQ team,” said James Lair, a C4DQ company founder. “Both Mark and Sri bring a range of experience and talents to the company, especially in the areas of go-to-market strategy and execution, corporate management and software development. We expect their contributions will enable C4DQ to further accelerate its sales, marketing and partnering activities as well as launch the next generation of data quality solutions, leveraging the successful data quality certification initiatives that our customers have achieved with C4DQ Certify® software.”

C4DQ was founded in 2000 by three information management industry veterans – Lair, Richard Paar and Jeffrey Averick – who came together in the mid-1990s during their tenure at QDB Solutions. QDB Solutions was a pioneering data quality software company whose product is now marketed by IBM as a result of subsequent acquisitions. With the addition of Rankovic and Srikanth to the team, C4DQ’s founders will be able to focus their attention on specific elements of the company’s growth. Lair will direct sales and manage partnerships in the government arena as executive vice president and general manager, government solutions; Paar will oversee customers’ data quality projects and continue to develop C4DQ’s methodology as vice president, professional services; and Averick will synthesize market requirements into the company’s data quality solutions, as chief technology officer.

“I am excited to be joining C4DQ and reuniting with the founding team with whom I worked in the late-1990s when their company and one of the companies I had founded were both acquired by data warehousing pioneer Prism Solutions,” said Rankovic. “There is a significant growth opportunity for C4DQ and we are all looking forward to broadening our go-to-market plans and activities to take the company to the next level.”

About Mark Rankovic
Mark Rankovic has 20 years’ experience in the enterprise software market – primarily in information management – building and leading companies, both in the United States and internationally. Prior to C4DQ, as president and CEO of Kubi Software, Rankovic successfully repositioned the company’s collaborative technology as a sales effectiveness solution for team-based sales organizations, and orchestrated its acquisition by a leader in that market. Prior to Kubi Software, Rankovic was vice president of worldwide field operations at Alphablox, a leader in analytic application platform software, and managed the integration after the company was acquired by IBM. Prior to Alphablox, he was vice president of worldwide professional services and vice president of the Asia Pacific region at Prism Solutions, a pioneer in data warehousing solutions. Before joining Prism Solutions, Rankovic had been similarly involved with Information Builders and its distribution partners. He holds a BS degree in computer science and applied mathematics from the University of Adelaide (Australia).

About A.K. “Sri” Srikanth
A.K. Srikanth has 16 years’ experience in engineering design and management in the security, networking and enterprise software industries. As vice president of engineering at Kubi Software, Srikanth directed the company’s solution architecture to implement the product roadmap for its sales effectiveness solution. Prior to joining Kubi Software, Srikanth was part of the early team at Crossbeam Systems, a leading developer of total network security solutions, where he was initially director of software and later vice president of engineering. Srikanth started his career at Wellfleet Communications (later acquired by Nortel Networks) where he held various engineering and management positions. He has been published in industry journals and holds six protocol-related patents. Srikanth holds an MBA from Babson College, an MS in computer science and electrical engineering from Purdue University, and a BS in electronics from the Government College of Technology (India).

About The Center for Data Quality
The Center for Data Quality, Inc. (C4DQ) was founded in 2000 to help private sector businesses and government agencies realize value and savings through data quality management. The company provides C4DQ Certify software, data quality assessment methodology, and professional services to help organizations establish systematic programs of data quality improvement and certification. C4DQ’s principals have several decades of collective experience providing data quality improvement programs and information management services to Fortune 2000 and government agencies worldwide. More information about C4DQ is available at

Press Contact
Sarah Bassett
The Center for Data Quality, Inc.